In this fantastic and inspiring video Seth Godin outlines a common creative affliction: sabotaging our own projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects, not at the end. This way we will always ship on time and on budget.



If you liked the video you can read more about the idea of “quieting the lizard brain” on Seth Godin blog, where he explains the never-ending irrationality of human behavior – we say we want one thing, then we do another.

Seth Godin is bestselling American author, entrepreneur, and master of marketing. He was named by Forbes.com one of the top 5 web celebs in the business world and “the Ultimate Entrepreneur for the Information Age” by Business Week magazine. Seth books: Purple Cow, Tribes, The Dip, Permission Marketing, Meatball Sundae, became international bestsellers and have changed the way business people think and act. He’s the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language.